New UFC Fight Kit Introduced
UFC President Dana White and Reebok PR personnel emceed a presser cum fashion show today, unveiling the new Reebok line of UFC fight kit.
A parade of popular male and female fighters, introduced and grouped by country, modeled the new kit and its various designs, variations, and customization. WMMA fighters included Bantamweight Champion Ronda Rousey (11-0), Strawweight Champion Joanna Jedrzejczyk (10-0), Miesha Tate (16-5), and Paige VanZant (5-1).
— Reebok (@Reebok) June 30, 2015
There are several colorways and shorts varieties, and fighters’ surnames or nicknames will be printed across the back of the shirt. There is also a woman-specific cut to choose from.
There are three types of kits: a national kit, with colors corresponding to that country’s flag; a standard kit with several different colorways; and a black champion kit.
There are also combat-sports specific sports bras and walk-out clothing.
Social media reaction was mixed at best, with many MMA commentators finding both the kit designs and the fashion show amateurish.
— Reebok Women (@ReebokWomen) June 30, 2015
All clothing is available at the Reebok website.
The new kit debuts on July 11 at UFC 189.
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