Posted June 26, 2015 by Sydnie Jones in News

UFC strawweight champ Joanna Jedrzejczyk announces deal with Reebok

Undefeated UFC strawweight champion Joanna Jedrzejczyk (10-0) announced a partnership with Reebok via Twitter, joining fellow champion Ronda Rousey (11-0) as one of the few UFC fighters to sign individual deals with Reebok.

The UFC released the following about the news:

“Characterized by her courage, determination and belief that her potential is limitless, Jędrzejczyk has risen quickly to UFC champion. With her background in Muay Thai and known for her striking abilities, Jędrzejczyk demonstrates her depth of skill by continuously rediscovering her strengths during every fight.

“Reebok has consistently shown that fitness is truly demanding,” Jędrzejczyk said. “I am pleased that together we can inspire women in Poland to train as fighters. I believe a training plan that involves MMA techniques is a sure way to being fit.”

Grounded by the shared belief that through tough fitness, people can become the best versions of themselves physically, mentally and socially, Reebok and Jędrzejczyk will team together to help demonstrate the benefits of MMA to women in Poland and around the world. Reebok will support Jędrzejczyk in her further achievements in the UFC Octagon, just like it supports UFC women’s bantamweight champion Ronda Rousey, who, as the first woman with a UFC contract, paved the way for Jędrzejczyk’s career.

In December, Reebok and UFC announced a long-term deal, where Reebok will become the exclusive authentic global outfitter of UFC, creating for the first time ever UFC Fight Week gear and a Fight Kit for all UFC athletes. Jędrzejczyk will work closely with Reebok to launch this gear, as well as a new collection of footwear and apparel specifically created for the more than 35 million people around the world who participate in combat training to stay fit.”

Jedrzejczyk is known on social media for loving sneakers, especially Nikes. There’s been no word yet on whether the deal permits her to continue expressing her love for Nike. Following a dominant performance over Jessica Penne (12-3) during her first title defense, which ended by TKO in round three, Jedrzejczyk will take several months off while her broken thumb heals. Rumors abound that her next fight will be the victor of Claudia Gadelha vs. Jessica Aguilar, which takes place August 1 at UFC 190.

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Sydnie Jones